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HIGHLIGHTS
National Directory Service |
Who is using the Yellow Pages?According to The Yellow Pages Association (YPA), 99% of adults are familiar with the Yellow Pages. 53% refer to the Yellow Pages in a typical week, and 89% will make a purchase following a reference. Yellow Pages users are affluent, well educated, technologically savvy individuals who are willing to try new brands. ½ of all consumers who refer to the Yellow Pages have no single business in mind when they open a directory. Yellow Page users spend more than the average consumer. This is your opportunity to capture a new, possibly life-long, customer. Why are they using the Yellow Pages? Many are turning to the Yellow Pages to provide them with information during times of change and life events (for example, going away to college, getting married, having a child, etc.). Others will open a directory when they have an infrequent need for a product or service and want to contact a reliable local source. What does this mean to you? Return On Investment. Every $1 spent on Yellow Pages advertising yields $15 in sales. Yellow Pages is a medium your business cannot afford to ignore. Print Yellow Pages Vs. The Internet Is the viability of Print Yellow Pages threatened by emerging Internet search options? NO. According to research, the Print Yellow Pages remain one of the most used advertising mediums, particularly with those ages 18-24, the leading edge of “Generation Y.” Data suggest that while members of Generation Y are definitely heavy users of the Internet, this has not impacted their high usage of the Print Yellow Pages. Consumers rely on the Yellow Pages for what they
are good at….connecting buyers and sellers at
the most critical time in the buying process. National Directory Service is a national Yellow Pages agency offering a number of services to help grow your business. The following are some services we currently offer:
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Market Analysis
Ad Design & Copy